商业世界

As the 2024 Paris Olympic Games draw near, a contest of speed, endurance, and teamwork is about to begin. On July 22nd, China's national cycling team embarked on its journey to Paris, poised to write a new chapter of glory.

As a strategic partner of the Chinese Cycling Association and the official car sponsor of the Chinese national cycling team, Dongfeng Citroën, together with the C400 THP Champion Edition, is supporting the team to steadily compete in the Paris Olympics.

At the pep rally, He Yong, spokesperson for the Shenlong Automobile Company and General Manager of the Brand Development Center, introduced that Dongfeng Citroën aims not only to provide customers with a means of transportation but also to create a comfortable and healthy lifestyle. Under the strategy of "harmony with people and promoting sustainable travel," Dongfeng Citroën has partnered with the Chinese Cycling Association to promote the growth of cycling in China, advocating for the '4 2' travel mode and creating a new trend of healthy living.

Currently, cycling is very popular among young people in China. The '4 2' mixed travel mode promoted by Dongfeng Citroën helps them enjoy cycling more. By using cars to shorten travel time to destinations, customers can have ample time and energy to enjoy cycling. Today, the '4 2' healthy travel method has become part of many young people's lifestyles, and the "personalized" and "youthful" brand image of Dongfeng Citroën has taken root in the hearts of young people.

As an automotive brand with pure French roots and a global presence, the Citroën brand has had deep cooperation with cycling. In the 2021 Tour de France and the 2022 UCI World Tour, the C5 AIRCROSS served as the support vehicle for the AG2R Citroën team during the races.

In China, the C5 AIRCROSS has been the support vehicle for the Chinese national cycling team and the China Huaxing Continental Team. Dongfeng Citroën, in partnership with the Chinese Cycling Association, has supported numerous events such as the "First Mountain and Water Sports Season - 2021 Ride Across Hubei Cycling Race," the "2023 First Ring Huangshan International Road Cycling Race," the "2023 'Qugu Cup' 11th Wuhan City-wide Fitness Movement Cycling Race," and the "First Yantian Mountain-Sea International Road Cycling Race," helping athletes achieve their best performances.

This time, Dongfeng Citroën is supporting the Chinese national cycling team's journey to Paris with the C400 THP Champion Edition. This not only provides a platform for exchange between domestic and international cyclists and promotes the spread of cycling technology and culture, but the "Stable Technology" attribute of the C400 THP Champion Edition also resonates with the spirit of the Chinese national cycling team. On the international sports stage, "stability" is an attitude and courage. Dongfeng Citroën hopes all athletes can surpass themselves, pursue their dreams, and achieve their own "championship."

"On the road to chasing dreams, stability wins!" The desire for a championship is not just because of the glory at the finish line, but rather the breakthrough and transcendence of self, maintaining a "stable" attitude, neither arrogant nor impatient, constantly accumulating, and waiting for the right moment to strike.

Dongfeng Citroën follows this principle as well. Relying on the Shenlong Automobile brand foundation, Dongfeng Citroën advances steadily, facing fierce industry competition while adhering to Shenlong Automobile's commitment to "integrity," "service," and "value," continuously providing customers with high-quality purchasing and usage experiences.

Focusing on "customer-centricity," Dongfeng Citroën continues to understand market trends and listen to customer feedback. The upcoming C400 THP Champion Edition will feature upgraded comfort configurations based on the champion chassis gene and six exclusive "stable technologies," assisting customers in achieving "stability" in their daily driving lives.

On July 26th, the highly anticipated international sporting event will open, and Dongfeng Citroën will officially launch the C400 THP Champion Edition, supporting the Chinese national cycling team in the Paris Olympics and bringing a more comfortable and convenient travel experience to a wider audience.